Text-based AI assistants are becoming increasingly popular as companies race to offer tools that can help users with everyday tasks. Firms like Instinct, Wajo, Town, Ollie, and Meta’s Muse agent are all vying for attention by providing AI-driven solutions for managing schedules, communications, and other daily needs. Instinct, based in San Francisco, has emerged as a leader in this growing market, with reports suggesting it has attracted significant investor interest, reaching a valuation of $10 billion. Recently, Instinct introduced a new feature called Instinct Concierge, which allows its AI assistant to make phone calls and act as a personal concierge. According to founder Noah Shinn, the feature can handle tasks like booking restaurants that don’t accept online reservations, joining a dentist’s waiting list, or resolving issues with a cable bill. The feature is currently in early access for some users, with plans to expand availability in the future. Meta’s Muse AI assistant has also rolled out a similar calling feature, allowing users to make phone calls to U.S. businesses through their AI agent. Meta explained that the feature will initially be available only to users who explicitly request it, essentially functioning as a way to gather user feedback and feature suggestions. The company has stated that new features will be introduced based on user inquiries, meaning the most requested functions will be prioritized. This comes as other companies had previously emphasized their ability to make calls as a competitive edge over Instinct. However, with Instinct’s recent update, the two companies are now on equal footing in terms of calling capabilities. In addition to the calling feature, Instinct has also introduced email addresses that enable its AI assistant to manage account sign-ups and other related tasks. The company has also expanded its functionality by allowing users to connect their AI assistants with others through a trusted network, enabling them to handle tasks collaboratively. Both Instinct and Muse have seen strong growth in recent weeks. Instinct recently raised $350 million at a $2.5 billion valuation and is reportedly in discussions to raise $1 billion at a $10 billion valuation, indicating strong investor confidence in its ability to assist users across various platforms. According to analytics firm Sensor Tower, Meta’s Muse app has shown strong performance since its launch. In the first few days, the Muse app received over 730,000 downloads in the U.S., surpassing the Meta AI app, which had 707,000 downloads in its first five days. Muse even reached the number two spot in the top app charts, highlighting its growing popularity in the competitive AI assistant market.