A woman and a child managed to escape their 17th-floor apartment before it was completely engulfed in fire early this morning. The incident occurred in Poplar, a neighborhood in east London, across the River Thames from the O2 Arena. Firefighters were called to the scene at 4:35 a.m., responding to reports of a fire in a two-room flat and its balcony on the 17th floor of a 22-story residential building. The woman and child left the flat before the fire department arrived, and an additional 50 residents evacuated the building prior to the firefighters' arrival. They are now being cared for at a temporary rest center. Firefighters from various parts of east London were quickly dispatched to the scene to help contain the blaze. The fire was brought under control by 6:41 a.m., according to the London Fire Brigade. The building is a high-rise residential complex, meaning it has multiple floors with living spaces. These types of buildings can be particularly challenging in fire situations due to the height and the number of residents. No injuries were reported in the incident, and the cause of the fire is currently under investigation. Authorities are likely looking into possible electrical faults, unattended cooking, or other common causes of residential fires. The London Fire Brigade often conducts thorough investigations to determine the origin of such incidents, which can help prevent future occurrences. The swift response from the fire department and the timely evacuation of residents helped ensure the safety of those in the building. As the investigation continues, more details about the cause of the fire and any potential safety issues in the building may emerge. Residents and local officials are likely monitoring the situation closely as they work to understand and address the circumstances that led to the fire.