Young winemakers reshape AOC Costières de Nîmes

The AOC Costières de Nîmes, a French wine region, is undergoing transformation as young winemakers take charge. These new leaders are adapting the vineyard to modern challenges while preserving its traditions, showing a blend of individual innovation and collective effort.

New priorities for the vineyard

The appellation’s governing body, the ODG, has outlined four key priorities: adapting to environmental and economic challenges, promoting the region, defending its identity, and expanding its reach. These goals include adjusting vineyard practices, diversifying wine offerings, and exploring new markets.

Intergenerational shift in vineyard ownership

A survey by the ODG shows that most of the new generation of winemakers come from family backgrounds. About 41% have either committed to or are considering transferring vineyard ownership, indicating a transition in leadership while maintaining continuity with the past.

Sustainable and innovative practices

Young winemakers are focusing on sustainable and experimental methods. Practices such as regenerative agriculture and biodynamic farming are gaining traction. These approaches aim to enhance biodiversity and vineyard resilience, with notable examples from winemakers like Isabel Gassier and Tanguy Castillon.

Shift from conventional to certified viticulture

Over the past decade, conventional viticulture has declined significantly, now accounting for just 12% of production. In contrast, certified organic, biodynamic, and HVE (High Environmental Value) methods now make up nearly 90% of harvested volumes, reflecting a major shift in farming practices.

Diversification of wine production

The AOC Costières de Nîmes is seeing a rise in the production of white and red wines, alongside its traditional rosé. White wine production has increased from 6% to 10% of total output, while red wine now accounts for 43%, showing a broader range of products to meet evolving consumer tastes.

Wine tourism and community engagement

The region is leveraging its gastronomic and cultural assets to boost wine tourism. Initiatives like Le verre des Costières and events such as Vignes Toquées and JeuDivin are helping to showcase the appellation’s wines in new and engaging ways, with young people playing active roles both as producers and consumers.

Reimagining the future of the appellation

Taking over a vineyard no longer means replicating the past. Young winemakers are using their unique experiences and perspectives to redefine the AOC Costières de Nîmes, creating a dynamic and evolving wine region that honors tradition while embracing change.