The Kia EV4, a relatively new compact electric sedan, is currently being offered at significantly reduced prices due to a combination of manufacturer discounts and government subsidies. The base model, called the Air version, has a catalog price starting at 38,690 euros, but with available incentives, it can drop to as low as 27,090 euros. This is made possible by a 3,500 euro discount from Kia itself and a government incentive program in the European Union called the "Coup de Pouce Mobilité Électrique" prime, which can provide up to 8,100 euros in support, depending on the buyer's income and household size. Together, these incentives can reduce the total price by as much as 11,600 euros. The Kia EV4 is powered by a 204 horsepower electric motor and offers a driving range of 440 kilometers on a single charge in its base version. The Long Range variant extends this to 625 kilometers under the same conditions. Even the entry-level model includes several modern features, such as hands-free access, automatic dual-zone climate control, a 12.3-inch touchscreen with navigation, a rearview camera, front and rear parking sensors, and adaptive cruise control. The amount of the "Coup de Pouce Mobilité Électrique" prime varies between 4,700 euros and 8,100 euros, depending on the buyer's income and the number of people in their household. As a result, it is important to check whether one qualifies for the maximum amount of support. Even with the lowest subsidy of 4,700 euros, the Air version of the Kia EV4 would start at 30,490 euros. This promotional pricing is available until October 31, 2026.