Katie Price made a notable return to London Fashion Week as part of Natasha Zinko’s spring/summer 2027 collection, titled Pay Per View, which was presented in collaboration with the platform OnlyFans. The show took place at Collins Music Hall and featured Price alongside celebrities like Kelly Osbourne and Drea de Matteo. Price, who had not walked the catwalk since 2015, wore a black, lingerie-inspired mini dress for the event. She commented on the role of sensuality in fashion, stating that "sex sells" and that being sexy and beautiful should not be stigmatized. The show was designed as an immersive experience, with performers positioned in individual balconies and viewing boxes around the audience. This layout was inspired by the panopticon, a concept from 18th-century prison design where individuals are constantly observed, creating a sense of self-awareness. The audience was placed in the center, watching different performances unfold around them, while the performers could also look back, creating a two-way dynamic. Zinko explained that the concept reflected modern life, where people are often performing for an audience—whether intentionally or not. As part of the collaboration with OnlyFans, Zinko unveiled an 18-piece capsule collection, which formed part of the 42 looks presented during the evening. The collection featured bold designs, including shrunken silhouettes, graphic X-ray motifs, and everyday items like a brown zip-up hoodie with "ONLY FANZ" printed on the back. Zinko also announced her intention to become a creator on OnlyFans, offering subscribers behind-the-scenes access to her creative process and studio. The show opened with a man singing opera a cappella from one of the boxes, dressed in a pink cleaner’s outfit—a look that Zinko described as her favorite. The performance included a range of theatrical elements, such as kissing, pole dancing, and models smoking real cigarettes. Price posed in her black mini dress, while Osbourne embraced her emo style with a bow tie and pencil skirt, and De Matteo performed on a director’s chair wearing a trench coat. Zinko emphasized that the models were chosen for their unique personalities and talents, not just their looks, and each was given a space to express themselves. The audience’s attention became a central element of the show, as each performer vied for the spotlight.