Candy prices fall after rising in 2023

Candy prices have decreased by an average of 4% in 2024 compared to 2023, based on the sale of 50 million candy packs during Halloween. This follows a 3% drop in 2022, but overall, prices are still 21% higher than in 2020 due to earlier increases in sugar costs.

Sugar prices stabilize but candy costs remain high

Although sugar prices have returned to their 2020 levels, candy prices are still higher than before 2023. Retailers have only partially reduced prices, meaning consumers still pay more for candy than they did prior to the 2023 increase.

Candy companies use premium packaging to boost sales

Candy manufacturers are using special packaging and themed products to encourage higher spending. For example, Haribo's Halloween-themed Dragibus candy costs 43% more per kilogram than the standard version, and mini-sachets of the same candy are 20% more expensive per kilogram than larger packs.

Licensed products raise candy prices further

Haribo has also released licensed products featuring characters from Harry Potter, such as gummy candies shaped like owls and the Sorting Hat. These products are significantly more expensive per kilogram than standard candies, with a 79% higher price per kilogram compared to the Smurfs candy.

Chocolate-based candies continue to rise in price

Chocolate-based candies have seen a 7% increase in price over the past year, adding to concerns about affordability for consumers facing economic pressures. This trend contrasts with the overall decline in candy prices and highlights ongoing challenges in the confectionery market.