A study by the Alice Milliat Foundation, conducted by the research firm Kantar, found that nearly 41% of French women watch women's sports, but 35% say they would like to watch more. The main reason cited for not watching more is the lack of available content, with 33% of respondents pointing to this as a barrier. Other issues include inconvenient broadcast schedules (26%), unclear competition dates (23%), and confusion about where to watch the events (17%). Female athletes, who tend to be more engaged with sports content overall, also express a strong desire for more women's sports programming. According to the study, 67% of female athletes want to watch more women's sports. A large majority—60%—believe that sponsors should invest more in this area to increase visibility and support. The messages they would like to see highlighted include gender equality (57%), athletic performance (50%), and themes of self-overcoming (39%). The report emphasizes that women's sports should not only be supported as a social cause but also presented as appealing and desirable sporting events. Interest in women's sports is most strongly linked to athletic performance (47%), the values promoted by sports (44%), and the emotional intensity of the events (32%). Overall, 76% of respondents believe that women's sports are not broadcast in the same way as men's sports, suggesting a disparity in media coverage and visibility. The study was based on a representative sample of 1,010 French women aged 18 and older. The survey was conducted online between August 20 and 28, 2026, using Kantar's proprietary panel. Respondents were selected to reflect the broader French female population based on key socio-demographic factors such as age, region, and socio-professional category.