The **silver economy**, a term referring to economic activities aimed at meeting the needs of older adults, is growing rapidly in France. Supported by the government, it is expected to generate 130 billion euros in revenue by 2030. Initially focused on technologies that help older people maintain independence, such as mobility aids and health monitoring systems, the sector is now seen as a driver for regional development and a unique area for marketing. In 2013, a sectoral agreement was signed with the involvement of Michèle Delaunay and Arnaud Montebourg, helping to formalize and support this growing industry. The language around the silver economy has evolved over time. It has moved away from terms like "gerontechnologies" to more inclusive phrases such as "health and autonomy technologies" and "design for all." Events like the **SilverEco Festival** in Cannes highlight this shift, aiming to present aging not as a decline but as an opportunity for innovation and positive change. However, the sector still struggles to turn potential consumer interest into actual demand. Many older adults and their caregivers may not see the value in the products being offered, making it difficult for companies to succeed. Many innovations in the silver economy are developed based on solutions rather than on the specific needs of users. To address this, efforts have been made to involve older adults in the development process through initiatives like living labs—real-world testing environments—and hackathons, where designers and engineers collaborate on new ideas. Another challenge is the high cost of these innovations. Companies are trying to create products and services that are not only useful but also essential, to justify the investment. France has established a national organization called **France Silver Éco**, led by Luc Broussy, to coordinate and promote the sector. A new sectoral agreement for 2024–2027 has also been signed, showing continued government support. The silver economy is now targeting younger retirees and their caregivers, expanding its focus to include prevention, housing, and social connections. This broadening has brought in a wide range of participants, from large corporations to startups and public institutions. The sector aims to align with the government’s "good aging" policy, which seeks to move away from the negative image of aging and instead promote a more positive and proactive approach to growing older.