Elie Saab collaborates with H&M

Elie Saab, a renowned Lebanese designer known for his sumptuous evening gowns and refined elegance, has partnered with H&M to create a capsule collection that brings his design expertise to a wider audience. The collaboration includes a range of pieces that reflect Saab's signature style, including spectacular coats, leather jackets, draped silhouettes, and color gradients.

Exclusive bridal silhouette included

A surprise element of the collection is an exclusive bridal silhouette, available from October 22. The collection is described as embodying femininity, glamour, and timelessness. This addition highlights Saab's ability to adapt his high-fashion aesthetic to special occasions while maintaining his signature elegance.

Collaboration discussed in Vogue France

In an interview with Vogue France, Elie Saab and Ann-Sofie Johansson, Head of Design at H&M, discussed the collaboration. Johansson stated that the partnership was chosen to celebrate Saab's work and to bring more beauty, elegance, sophistication, and femininity into the world. She emphasized that Saab's house has a strong identity and that the collaboration aimed to create something stable and unique.

Saab's vision for the collection

Saab explained that the collection was built using the codes of his house, designed for an international woman who values timeless pieces. He emphasized that the goal was not to follow trends but to highlight the beauty of women through his designs. He also mentioned that the collaboration allowed for the development of a men's collection, including streetwear pieces such as hoodies, which he described as a natural extension of his vision of men's fashion, influenced by the aesthetics of the 1970s.

Creation process took over a year

The creation process of the collaboration, according to Johansson, took more than a year, involving exchanges with designers, fabric selection, prototype development, and campaign shoots. She noted that the collaboration was enriching and that the final result was a coherent collection that reflected both H&M and Saab's identities.

Favorite pieces highlight craftsmanship

Johansson highlighted her favorite pieces in the collection, including the menswear and a small faux fur bolero, as well as accessories such as jewelry, gloves, and lace gloves with intricate details. She emphasized that desire in fashion arises from well-thought-out and perfectly executed pieces that reveal craftsmanship and the creative process behind the garment.