In August, the majority of internet users who visited websites through artificial intelligence assistants came from ChatGPT. Out of 100 users tracked, 95 used ChatGPT, while less than three used Gemini, despite Google's claim that Gemini has over 1 billion monthly users. According to BrightEdge, an American search engine analytics company, 95.1% of visits from AI platforms to websites in August came from ChatGPT. This marked a 36% increase from July, the largest monthly growth in 2026. Since January, ChatGPT's traffic has more than doubled, growing by 101%. Gemini, which surpassed the 1 billion monthly users threshold in August, accounted for just 2.4% of AI-driven traffic. This makes ChatGPT over 22 times larger than the combined traffic of Gemini, Perplexity, and Claude. Perplexity and Claude, with shares of 1.1% and 0.8% respectively, lag significantly behind. Their combined traffic is about 22 times smaller than ChatGPT's. August was also a tough month for Perplexity and Claude, with their traffic decreasing by 17% and 15% respectively, while Gemini's traffic increased only slightly by 1%. Google's reported 1 billion users for Gemini refers only to the Gemini application and does not include the AI mode of its search engine. Despite this, traffic generated by AI platforms remains relatively modest compared to traditional search engines. BrightEdge notes that fewer users visit websites through chatbots than through conventional search engines, even though AI-driven traffic has grown by about 73% in less than a year. The company also provides tools to help brands monitor their visibility in AI responses. For website publishers, the shift toward AI-driven traffic presents both challenges and opportunities. Google's AI Overviews, which appear in about half of all searches, have reduced the click-through rate to natural search results by an average of 34.5%. However, links cited by ChatGPT, while modest in volume, have shown strong growth. This growth is attributed to improvements made by OpenAI after an internal "emergency" declared by CEO Sam Altman in December 2025, following the launch of Gemini 3. OpenAI paused several projects, including advertising, to focus on improving ChatGPT's speed and reliability. As a result, ChatGPT regained its dominant position in AI-driven traffic during the summer, rising from a low of 89.5% in April to over 95% in August. According to BrightEdge, users are still open to switching between AI platforms, though ChatGPT remains the leading choice.