As the popular Pokémon franchise has recently released an anniversary expansion for its 30th anniversary, trading card and collectible games are gaining increasing popularity in France. The new set, part of a larger celebration of the franchise's history, has sparked renewed interest in the hobby, drawing in both longtime fans and new collectors. This surge in popularity has led to a growing market for rare and valuable cards, with some pieces selling for thousands of euros. In France, the rise in demand has created a competitive environment among collectors, with some individuals buying cards not for the enjoyment of playing but with the intention of reselling them for profit. This trend has raised concerns among some players who feel the focus has shifted from the game's original purpose—fun and engagement—to a more commercialized experience. Collectors often search for specific cards, known as "holographic" or "shiny" versions, which are more valuable due to their rarity and visual appeal. Some of these cards have become so sought after that they are being traded on online marketplaces and even at physical conventions, where enthusiasts gather to buy, sell, and trade. This has created a niche economy around the collectible aspect of the games. While the increased interest in Pokémon trading cards has brought more attention to the franchise, it also highlights the broader appeal of collectible games in general. Similar trends have been observed with other franchises, such as Magic: The Gathering and Yu-Gi-Oh!, which have also seen a rise in popularity among collectors. However, the challenge remains to balance the excitement of collecting with the core experience of playing the games.