Teads updates its advertising platform

Teads has enhanced its Teads Ad Manager, a unified platform for buying media space, allowing advertisers to run campaigns across connected television (CTV) and digital platforms. The update focuses on improving how performance is measured and managed.

Performance tracking tools are included

The platform uses several performance indicators (KPI) to measure campaigns at each stage of a customer’s journey. Tools like the Conversion API (CAPI) and Google Analytics 4 (GA4) help track user behavior and campaign success more accurately.

Multiple ad formats are supported

Advertisers can now expand their campaigns to various formats, such as CTV InStream videos, HomeScreen ads, InRead placements, and Feed ads. This flexibility allows for more diverse and targeted advertising strategies.

AI tools are integrated for campaign management

Teads offers artificial intelligence assistants to help with planning, setting up, managing, and reporting on campaigns. These tools aim to streamline the process and improve efficiency for advertisers.

New data access through Model Context Protocol

The Model Context Protocol (MCP) allows advertising agencies to access audience data, coverage forecasts, and available ad inventory directly from Teads using their own AI tools, such as Claude, Gemini Enterprise, and Microsoft Copilot.

Teads highlights platform benefits

Rémi Cackel, Chief Product Officer at Teads, stated that the updates help partners manage campaigns more effectively and ensure that every media investment has a measurable impact. The new features are expected to be fully available by the end of 2026.