Jigsaw, a well-known fashion brand, has seen a significant rise in sales over the past six months, with an 18% increase compared to the same period last year. This growth is largely due to strong customer interest in dresses, which experienced a 43% sales jump during the spring and summer seasons. Other items, like cover-ups—lightweight outerwear often worn over swimsuits or casual outfits—also performed well. A yellow suit launched in March sold out quickly, within just three weeks of its release.
In-store sales rose by 11% on a like-for-like basis, meaning the increase was calculated by comparing sales at stores that have been open for the same amount of time. Online sales saw an even bigger boost, growing by 21% overall. This included a 19% increase in the UK and a more substantial 48% rise in international markets, showing that the brand is gaining traction beyond its home country.
Jigsaw’s recent success comes after a period of financial difficulty. The company had reported a £3.5 million loss in the year ending March 2025 but has since implemented a turnaround program that has helped it recover. Now, the company is moving into the next phase of its growth strategy, which includes expanding its presence internationally. This will involve launching products on major US retailers’ online platforms, such as Nordstrom and Macy’s, during the autumn and winter seasons.
Managing director Tikki Godley noted that customers are choosing Jigsaw even as they remain cautious with their spending. She credited the company’s focus on improving product quality and maintaining operational efficiency for this success. Majority shareholder David Ross praised the efforts of employees and suppliers and expressed enthusiasm for the upcoming autumn/winter 2026 season, indicating confidence in the brand’s future.
Jigsaw Reports Sales Increase Amid Turnaround Strategy
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