A report from ChannelGate, a Chinese source known for leaking information about pricing in the tech sector, claims that AMD may be considering a 10 percent price increase on a significant portion of its chips. This information was uncovered by TechPowerUp, a well-known tech news and analysis site. However, AMD has not officially confirmed the report, so the details should be treated with caution. The potential increase is reportedly linked to TSMC, a Taiwanese semiconductor manufacturing company that produces most of AMD’s chips. TSMC is said to have raised its prices for wafers — the raw material used to make chips — by around 10 percent. Since AMD is a "fabless" company, meaning it designs chips but outsources manufacturing, it is directly affected by these rising costs and may pass them on to its customers, ultimately influencing retail prices. The potential price increase could affect three main categories of AMD products in the fourth quarter of 2026, from October to December. These include chips designed for artificial intelligence (AI), consumer-grade Radeon graphics cards, and motherboard chipsets. The inclusion of motherboard chipsets is notable because they have not been impacted by previous AMD price hikes. If the increase goes through, motherboard manufacturers would likely raise their prices as well. Earlier price increases mainly affected memory components, which primarily impacted high-end graphics cards. This time, the cost increase is tied to the silicon itself, which could lead to price hikes across a broader range of products, including both mid-range and high-end models. As an example, the Radeon RX 9070 XT was released in March 2025 at a price of 689 euros and is currently selling for over 700 euros in France. A 10 percent increase would push its price even higher. While Ryzen processors are not currently listed as targeted products, they are also manufactured by TSMC, meaning they could face similar cost pressures. AMD has been gaining market share in the processor space from Intel, its main competitor, which is also developing its own future CPU technologies. However, a price increase for Ryzen processors just before the holiday season could be an unfortunate timing for AMD, as consumers are typically more cautious about making large purchases around this period. It is important to note that the report remains unconfirmed, and AMD has not officially stated any plans for price changes. Intel, AMD’s main competitor, has already announced a similar price increase for its own processors. If AMD’s price adjustments are confirmed, they would likely take effect by December, right in the middle of the end-of-year shopping season. This could make it a less attractive time for consumers looking to build or upgrade their computer systems based on Radeon graphics cards.