AMD is reportedly considering a 10% price increase across its entire range of chips, including graphics processing units (GPUs), central processing units (CPUs), and motherboard components. Industry insiders and supply chain sources suggest the change could take effect in the fourth quarter of this year, possibly as early as next month. According to the reports, TSMC, the company responsible for manufacturing most of AMD's chips, has already informed its clients about the price rise, and AMD has passed this information along to its own customers. The proposed price increase is believed to be a response to ongoing supply chain challenges, particularly the persistent RAM crisis. This crisis has caused a sharp rise in the cost of DDR5 memory, which is essential for modern computing devices. In a related development, Valve’s Steam Frame VR headset has also seen a notable price increase, starting at around $1,059 in the U.S. Joy Lyons, a hardware engineer at Valve, explained that the price hike was necessary to ensure the product's performance and future upgradeability, due to the high cost of RAM. The RAM crisis has been intensifying over the past year, with DDR5 prices rising far beyond initial expectations. This has also led to increased laptop prices as manufacturers pass on higher component costs to consumers. Analysts suggest the crisis may persist through 2027, although some improvements in supply and demand could emerge in the coming years. While AMD’s potential price increase has not been officially confirmed, it is viewed as a plausible move given the current market conditions. AMD had previously warned about pricing challenges expected in the second half of 2026, which aligns with the current rumors. If the increase is implemented, it could have a ripple effect across the computing industry, influencing both consumer and business markets.