Frosty Makeup trend gains popularity

Frosty Makeup, a winter beauty trend, has become popular with its iridescent reflections, silver eyeshadows, and shimmery lips. Identified by Pinterest in its latest trend report, the style is described as "beauty turned to extreme cold," using metallic finishes, bleached eyebrows, glossy textures, and cool color palettes.

Increase in online searches

The trend has led to a significant rise in online searches for related terms. Searches for "frozen makeup" increased by 286%, and searches for "makeup with silver eyeliner" rose by 48%, according to Pinterest's data.

Inspiration from winter elements

Frosty Makeup draws its aesthetic from natural winter elements like ice, frost, and the shimmer of snow. It typically includes pastel blue, pearlescent white, or silver on the eyelids, metallic gloss on the lips, and a crystalline shine on the cheekbones. This look embraces a maximalist approach, encouraging bold beauty choices.

Influencers and versatility

The trend is favored by influencers like Zendaya and Dove Cameron, who embody the cold glamour with angelic accents. The color palette—silver, pearl gray, and pearlescent white—is versatile and easy to apply, complementing deeper tones for subtle or vibrant contrasts. It is especially suitable for those with Winter colorimetry, whose dark or ash hair and intense eyes can be enhanced by these luminous pigments.

Winter as a season for bold makeup

Frosty Makeup allows for a fresh, luminous, and ethereal look, transforming winter into a season where makeup is used as a powerful beauty tool rather than a subdued element. This trend encourages creativity and experimentation with makeup during the colder months.