The autumn-winter makeup trend known as the anti-blush is making waves in the beauty world. This trend uses neutral and nude shades, such as brown or taupe, instead of traditional bright or pink tones. The anti-blush is part of a larger "espresso" aesthetic that extends beyond makeup, influencing styles like "coffee nails" manicures and hair colorations. For example, celebrity Hailey Bieber has been seen with an "espresso" hair color, which has become a notable feature of this trend.
The term anti-blush refers to the use of neutral tones that contrast with the usual red and pink colors of traditional blush. This trend is popular among beauty influencers and is driven by the return of brown, neutral, and nude colors, which blend well with the seasonal palette. The anti-blush is described as a discreet option that defines facial features without being a bronzer. It is positioned as an alternative to other trends such as "blush blindness," which aimed to imitate a sunburn, or Huda Beauty's violet powder, which offered more original colors to the complexion.
The anti-blush is considered to be halfway between the shade of contouring and that of a traditional blush. It provides a subtle enhancement that is both modern and versatile. In addition to makeup, the "espresso" aesthetic is also seen in hair colorations. Hailey Bieber's "espresso" hair color gained attention after her appearance on the show Quotidien during the launch of her brand Rhode at Sephora. This look has since become a symbol of the broader trend, reflecting a shift towards more natural and earthy tones in beauty and fashion.
Autumn-Winter Makeup Trend Focuses on Neutral Shades and Espresso Aesthetic
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