TUI, a major European travel company, has released details for winter travel in 2026, featuring popular Christmas markets and holiday experiences in European cities and the Finnish Lapland region. The company is promoting destinations like Prague, Vienna, Gdansk, and Lapland, offering a variety of accommodations and festive activities for those looking to enjoy the holiday season abroad. These trips aim to provide travelers with a mix of cultural immersion, traditional food, and winter fun. In Prague, the Christmas markets are set against the city’s iconic gothic architecture, offering a unique blend of history and holiday cheer. The Tylovo Namesti market is known for its relaxed, family-friendly vibe, while the Wenceslas Square market features live music and cultural events, creating a more lively atmosphere. For lodging, TUI highlights the Hermitage Hotel Prague, which is housed in a historic Art Nouveau printing house, and the Manes Boutique Hotel Prague, located in the city center with luxurious interiors and easy access to local attractions. Vienna, known for its imperial architecture and rich coffeehouse culture, offers a variety of Christmas market experiences. The Rathausplatz market is one of the largest, featuring over 150 stalls, an ice skating rink, and seasonal treats like Gluhwein, a mulled wine popular during the holidays. The Wintermarkt Präter offers a more traditional setting with wooden stalls and activities for children. TUI recommends staying at the Kaiserhof Wien, a luxurious hotel near historic sites and local restaurants, providing a convenient base for exploring the city’s festive offerings. In Gdansk, Poland, the Christmas market is set in the historic old town, surrounded by Dutch Renaissance architecture and offering local delicacies like pierogi and smoked sausage. The market also showcases regional crafts and traditional foods, giving visitors a taste of Polish holiday culture. The Hansza Hotel, located in the heart of the old town, is highlighted for its proximity to key attractions and its cozy, charming ambiance. For those seeking a more adventurous winter getaway, TUI is promoting Lapland holidays in Finland. In Rovaniemi, the capital of Lapland, travelers can enjoy snow-covered landscapes, sleigh rides, visits to Santa Claus Village, and reindeer safaris. Accommodations include Christmas cottages with private saunas and cozy interiors. In Saariselka, a more remote part of Lapland, visitors can experience the Northern Lights between December and March. The Hotel Snowflake and Apartments offers a range of lodging options, including hotel rooms and apartments with forest-themed decor, saunas, and balconies that provide views of the surrounding wilderness.