The San Francisco Travel Association, the San Francisco Tourism Office, and Expedia TAAP are set to meet with French tourism professionals this autumn. These meetings aim to showcase San Francisco as a travel destination and foster collaboration with travel agents. During the events, participants will have the opportunity to explore or reacquaint themselves with the city's tourist attractions through sessions with industry experts. The gatherings will take place in three French cities: Paris on September 24, La Rochelle on October 20, and Bordeaux on October 21. Each event will focus on introducing San Francisco’s offerings and facilitating exchanges with travel agents. In addition to these meetings, the organizers have planned a sales challenge for participating agencies. This challenge is designed to encourage more bookings to San Francisco from the French market. As part of this initiative, gifts and rewards will be given out to participants as an incentive. The organizers hope that this campaign will increase awareness of San Francisco among travel agencies and encourage them to promote the city more to their customers. By strengthening relationships with distributors, the organizers aim to boost interest in San Francisco as a destination for French travelers. This effort is part of a broader strategy to enhance San Francisco’s visibility in international markets. By engaging directly with travel professionals, the city hopes to ensure that its unique attractions and experiences are highlighted in travel itineraries. The meetings also provide an opportunity for travel agents to learn about new developments and seasonal promotions that could attract more visitors to the city.