Leadership changes at DS, Lancia, and Alfa Romeo

Stellantis, a major automotive company, is reshaping the leadership of its DS, Lancia, and Alfa Romeo brands in France. These changes are part of a broader reorganization of brand leadership across the company.

Edouard George takes on DS Automobiles

Starting November 2, 2026, Edouard George, who is currently the general manager of Citroën France, will also oversee DS Automobiles in France. This move aims to consolidate leadership under experienced figures.

Guillaume de la Giraudière expands his role

Guillaume de la Giraudière, who already directs Fiat France, will now also be responsible for Lancia France. This expansion reflects the company's strategy to streamline operations across its brands.

Quentin Ghestemme leads Alfa Romeo

Quentin Ghestemme has been appointed as the head of Alfa Romeo for France. His previous role involved managing premium brands for Stellantis France, indicating a focus on high-end market segments.

Alain Descat moves to Netherlands

Alain Descat, previously the director of premium brands for Stellantis France, has been promoted to general manager of Stellantis Netherlands. This shift highlights the company's international focus and leadership development.

Xavier Duchemin comments on appointments

Xavier Duchemin, director of Stellantis France, praised the new appointments, emphasizing the value of the leaders' experience in the French market and their potential to drive brand growth and customer satisfaction.