Valérie Bannier transforms grape marc into skincare serums, blending viticulture with cosmetics in her company Raisonance.
Valérie Bannier's background in viticulture
Valérie Bannier comes from a family of winemakers and has drawn on her heritage to create skincare products using grape marc, the leftover material from winemaking. She has chosen a different path than her ancestors by focusing on cosmetics rather than traditional winemaking.Location and inspiration for her skincare line
Bannier lives in the south of Perpignan, an area known for its natural and biodynamic wine producers. Her idea to use grape marc came from a winemaking friend, and she launched her company, Raisonance cosmetics, in Thuir, in the Pyrénées-Orientales, a year ago.Raisonance's product line and its benefits
Raisonance offers two serums rich in grape polyphenols and essential oils: Équilibre, which hydrates and balances the skin, and Sérénité, which nourishes and regenerates. These products are designed for both skin and mental well-being.Bannier's professional journey and methods
Bannier initially trained in herbalism and medicinal plants but later switched to cosmetology. She collects fresh grape marc after vinification and uses two extraction methods: hydroglycerin maceration for her water-based formula and hot oil maceration for her oil-based formula.Raisonance's sales and challenges
Raisonance products are sold online and in a few local stores. Bannier faces competition in the natural cosmetics market but benefits from the awareness created by brands like Caudalie, which have highlighted the benefits of grape-derived ingredients.Collaboration and production process
Bannier produces her cosmetics in short circuits, using biodynamic grape marc and creating her own formulations. She is part of the association Sauvages et cultivées, which provides access to a collaborative laboratory that meets regulatory standards.Bannier's perspective on skincare and her future
Bannier believes skincare is not gender-specific and that men's skin also needs nourishment and hydration, especially for those working outdoors. She remains focused on her unique approach and the potential for growth in her small company.