Laurent Cabrol, a viticulturist from Plaissan, has spent his life working with vineyards. Born into a family of grape growers, he has been involved in viticulture since childhood. For over 20 years, he has been interested in disease-resistant grape varieties, a fascination that began with his grandparents, who grew such varieties after the phylloxera crisis in the 19th century. However, the types they used, like Seyve-Villard, were very different from the modern options available today. This interest led Cabrol to travel to Germany and Italy, where he met with producers and specialists in these unique grape varieties. These exchanges inspired him to start a plant repotting activity in Plaissan, but he wanted to go further and create a nursery entirely dedicated to grapevines. Cabrol had been involved in nursery work for about 20 years, primarily selling vegetable plants. He had the necessary infrastructure, including greenhouses and related equipment, but he was drawn specifically to viticulture. He wanted to offer something new—grape varieties from Eastern Europe, particularly Hungary and Romania, as well as Germany and Switzerland. These varieties are naturally more resistant to diseases, which means they require far fewer phytosanitary treatments compared to traditional varieties. This made them an attractive option for home gardeners looking for a simpler way to grow grapes. To bring the project to life, Cabrol partnered with his son, Gabriel, who holds a master's degree in internet marketing. Together, they launched the Viticabrol website in 2019, just before the health crisis. The public quickly took notice. Many individuals were searching for ways to grow grapes at home without relying on multiple treatments, and Viticabrol arrived at the right time. In 2020, during the lockdowns, orders surged. "We realized that in 2019, on the internet, there was practically no one offering these varieties. We arrived just before the pandemic and it exploded in 2020. We really sold well," Cabrol said. The website’s visibility also grew thanks to influencers specializing in gardening, who visited the nursery and shared information about its plants. Word of mouth and customer interest helped the business expand beyond its local area. Today, Viticabrol ships its plants across France, as well as to Belgium, Switzerland, and even to countries like Madagascar, Costa Rica, South Korea, and parts of Africa. The company is also expanding into Spain and preparing a Portuguese translation of its website. "As I often say, we mainly sell from the north of Belgium to the south of Spain," Cabrol summarized.