Lidl has introduced a new potato product called Terre de Progrès, which is part of an initiative to support regenerative agriculture. This approach focuses on improving soil health, protecting biodiversity, and managing water more efficiently. The program involves three suppliers and ten producers, and it was launched in 2021. It is based on the Earthworm Foundation NGO’s Living Soils program and the Agriboussol tool, which help evaluate and improve farming practices. The initiative uses a structured evaluation framework that measures progress through five key areas: Soil, Climate, Water management, Biodiversity, and Socio-economic factors. Each area has specific indicators. For soil health, the framework looks at soil cover, the intensity of soil work, fertility, and organic matter. For climate impact, it evaluates the efficiency of nitrogen fertilizer, carbon footprint, and soil’s ability to store carbon. Water management includes optimizing irrigation, managing nutrient inputs, and monitoring water quality. Biodiversity indicators focus on reducing the impact of agricultural treatments, the variety of crops grown, and monitoring agroecological structures. The socio-economic pillar includes training farmers in regenerative practices and managing costs and labor time. Lidl designed this framework to be flexible while still meeting recognized market standards. Suppliers can choose their own trusted third-party evaluators, as long as they meet a minimum reporting requirement. The initiative aims to produce 1,500 tonnes of potatoes annually, balancing environmental goals with agricultural challenges. To ensure long-term investments, Lidl has signed a two-year supply contract with three partner suppliers: Parmentine (3 producers), Vitalis (4 producers), and Pom’Alliance (3 producers), benefiting ten producers in total. Among these producers, seven follow the Living Soils program of the Earthworm Foundation NGO, while three use a different approach evaluated by a trusted third party through the Regeneration Index. Two of these are part of the COVALO program. Lidl aims to show that its framework can recognize and support existing sustainable farming practices in the region. The company says the contract provides long-term stability for farms, guaranteeing a predictable and secure supply chain.