Event highlights success in audiovisual partnerships

Samuel Castro and Juan Alía, directors of Iberseries Platino & Industria, discussed the outcomes of the sixth edition of the event, emphasizing its success in fostering partnerships and agreements within the audiovisual sector. They noted the event's role in building an ecosystem of trust and strengthening the business fabric among professionals involved in producing, managing, and circulating audiovisual works.

Future focus on financing and AI

Looking ahead to 2027, Castro and Alía indicated that the focus will be on addressing critical issues such as financing, artificial intelligence, and new production and business models. They highlighted the evolving landscape of the audiovisual market, emphasizing the need for a long-term perspective on projects, considering various distribution avenues and opportunities for international circulation.

2026 marked rationalization and sustainability

The directors noted that 2026 marked a year of greater rationalization of investment and a search for sustainable business models, with the requirement that ideas be accompanied by viable financial structures and distribution strategies. They anticipated further consolidation of international co-production, growing prominence of intellectual properties, and diversification of formats and release windows in 2027.

Industry trends and digital influence

Discussions at the event revealed the rapid changes in the industry, with issues previously considered secondary becoming central. The growing influence of companies like YouTube was noted, prompting a reevaluation of traditional boundaries between television, digital platforms, and content creation. Additionally, the internationalisation of local stories and the shift from discussing projects to discussing companies, catalogues, rights, and investment structures were highlighted as significant trends.

Challenges and technological shifts

Concerns raised during the event included the economic sustainability of independent production, challenges in accessing financing, rising costs, and the concentration of buyers. Intellectual property rights and their distribution of value over time were identified as fundamental issues. The fragmentation of audiences and the difficulty of giving content visibility in a competitive market were also discussed. Technological changes, including the incorporation of artificial intelligence and new production tools, were noted as factors reshaping workflows, business models, and professional profiles in the industry.