The NPA Conference, held under the theme "Digital Revolution, Act II" on Friday, October 2, focused on the evolving challenges faced by the media and audiovisual industry in a globally connected technological landscape. Bruno Patino, president of Arte, spoke about the paradox of modern technology, pointing out that while new forms of creativity and content usage are emerging, traditional economic models are being disrupted. The conference covered a range of issues, including creative, technological, regulatory, and European challenges, with a particular emphasis on preserving France's cultural sovereignty in the face of global platforms. France and Europe are grappling with the growing concentration of media markets and the loss of control over how platforms are managed. Regulatory differences and delays in implementing French policies were identified as major obstacles, with professionals and the regulatory authority ARCOM calling for an urgent review of the current situation. Senator Laurent Lafon and European deputy Emma Rafowicz stressed the need for a broader industrial strategy to help national media actors adapt to a rapidly changing technological environment, and for France to prioritize European content in its digital strategies. Franceinfo has emerged as the leading news channel on YouTube in France, achieving 110 million views in September, with a younger audience compared to traditional linear television. Justine Ryst, general director of YouTube France, highlighted that YouTube creators focus on content quality and maintaining a strong community presence, and that most audiovisual producers have shifted their attention to the platform. Stéphane Sitbon-Gomez from France Télévisions called for the creator economy to integrate more fully into the media ecosystem and for YouTube to be subject to appropriate taxation. The use of artificial intelligence in content creation is growing, with 18% of creators using AI regularly for design and writing tasks. Hervé Rony, CEO of SCAM, emphasized the importance of protecting intellectual property and data privacy while using AI as a tool. The creative industry is concerned about potential job losses, with 260,000 positions at risk, according to the USPA. Pierre-Antoine Capton from Mediawan suggested that embracing AI could help enrich premium content and increase agility in the industry.