The collaboration between France Télévisions and YouTube, which began last spring, has shown promising results after six months. Vincent Salini, Director Digital of FranceTV Publicité, expressed satisfaction with the initial outcomes, noting that over 100 advertising campaigns have been launched across 19 different sectors, including food, high-tech, automotive, and tourism. According to the data firm AudienceProject, the average reach rate for these campaigns is over 70 percent, with some reaching as high as 85 percent or more. A key success factor of the partnership is the way it has combined different audiences. Cross-promotional campaigns between france.tv and YouTube channels have resulted in "90 percent of exclusive contacts on YouTube," indicating that the partnership is effectively reaching new viewers rather than simply moving existing ones. Advertising performance has also been strong, with average completion rates exceeding 85 percent, and some reaching over 90 percent on Connected TV (CTV). Attention scores for these ads are 35 percent higher compared to the standard benchmark for online video. Jeanne Courbarien, Head of Media & Content at Cdiscount, highlighted that the FTV x YouTube initiative allowed for engagement with audiences that are different from each other, reaching 2.6 million unique viewers in a fully "BrandSafe" environment, meaning ads were shown in contexts that were appropriate for the brand. France Télévisions plans to add more than 20,000 hours of content on YouTube in the first year, 30,000 in the second year, and 38,000 in the third year. This would bring the total amount of France Télévisions content available on YouTube to between 40,000 and 50,000 hours. The public broadcaster is focusing on expanding its content beyond sports and entertainment, emphasizing news programming in light of concerns about disinformation and deepfakes, especially with the upcoming presidential election. To monetize this content, FranceTV Publicité has introduced the Safe Place offer, which focuses on non-skippable ads up to 30 seconds long on Connected TV. The group has emphasized that this partnership is not about shifting audience or advertising budgets from France Télévisions to YouTube. Instead, it is about creating a complementary platform that expands the reach of its content while maintaining the quality and integrity of its brand. The collaboration aims to provide a broader audience access to France Télévisions' programming while offering advertisers a new, effective medium for reaching viewers.