Porsche's Weissach leadership changes

At Weissach, Porsche's renowned development center, a leadership change is underway. Michael Steiner, who has led research and development for nearly 25 years, will step down in May 2027. His departure marks a significant shift for the brand, which is navigating the transition between electric, hybrid, and traditional combustion engines.

Steiner's long tenure and achievements

Michael Steiner joined Porsche in 2002 and rose through the ranks to become head of research and development. During his time, he oversaw the development of two generations of the 911, the first fully electric Taycan, and various performance enhancements across Porsche's lineup. He also contributed to Porsche's racing successes, including three consecutive Le Mans victories.

Transition plans and strategic timing

Porsche's CEO, Oliver Blume, emphasized that the transition to Steiner's successor was carefully planned, with a six-month overlap to ensure continuity. This change occurs as Porsche unveils a new development plan for 2035, aiming for a lighter, more emotional brand with fewer vehicle variants. The new leader will be responsible for implementing this strategy.

Jörg Bartels, the new leader

Jörg Bartels, Porsche's new head of research and development, comes from Mercedes, where he oversaw all powertrain development. At 52, he has over 26 years of experience in the automotive industry, including leading Mercedes' operations in China. His move to Porsche leaves a key position open at Mercedes but brings valuable expertise in both traditional and electric technologies.

Porsche's propulsion challenges

Porsche faces the challenge of balancing combustion, hybrid, and electric vehicles in its lineup. Each model requires distinct technical approaches, and the market demand for each is uncertain. Jörg Bartels' background in managing these technologies at Mercedes is seen as crucial for Porsche's future. The brand's recent financial results highlight the urgency of this transition, with operating margins slipping from double digits to 6.9% in the first nine months of 2026.