Renault introduces a circular economy initiative, offering motorists restored parts and sustainable products as part of its renative brand, aiming to reduce costs and environmental impact.
Renault introduces remanufactured parts option
Renault is allowing customers to choose between new or restored parts during visits to its service centers. This initiative uses the company's renative brand, launched in 2025, which now includes over 2,000 parts. The company collects more than 300,000 used parts annually to support this effort.Renative parts cost less and meet quality standards
According to Renault, remanufactured parts typically cost 30% less than new ones while meeting the same performance, quality, and safety standards. The company has expanded its remanufactured parts to include electric powertrains for several models, such as the Scenic E-Tech and Megane E-Tech, since September 2026.Renewable motor oils and recycled materials used
Renault also offers motor oils made from re-refined base oils, launched in 2025 under the Renault Castrol RRBO range. These oils reduce the carbon footprint by 13 to 24%. Additionally, some floor mats now include 43% recycled materials, particularly in models like the Renault 5 E-Tech and Clio 6.Training program supports renative adoption
To help service advisors promote the renative initiative, Renault has launched an online training program through Renault Academy. The program is available in ten European countries, and 75% of service advisors have already completed it.Renault aims to make renative a standard practice
Renault's strategy includes using parts from the circular economy for reconditioning used vehicles, especially under the Refactory certified label. This effort is part of the futuREady plan, introduced in March 2026, which aims to keep customers engaged throughout the life of their vehicles. By 2030, the company plans to make renative a standard practice in its after-sales network and among motorists.
