The marketing campaign for Grand Theft Auto VI is growing with a notable new display in Paris. On Tuesday, October 6, social media posts showed the installation of a large advertisement for the game on one of the Mercuriales towers, near the Porte de Bagnolet and visible from the Parisian ring road. The installation is reported to reach approximately 175 meters in height—nearly as tall as a 50-story building. Images shared indicated that the operation is ongoing, with part of the building's facade already covered by the game's visual identity while workers continue the installation across the entire height of the structure. This marks a new phase in the accelerated marketing efforts for the game. In recent weeks, physical advertisements for Grand Theft Auto VI have begun appearing in various regions around the world. These displays are part of a broader strategy to build anticipation for the game's release, which is set for November 19 on Playstation 5 and Xbox Series X|S. However, Switzerland appears to be excluded from these efforts, though the reason for this exclusion has not been officially explained. The Mercuriales towers are a well-known commercial complex in northeastern Paris, and the location of the ad is strategically chosen for its visibility. The installation has drawn attention from both gamers and the general public, with many expressing surprise at the scale of the advertisement. Some have noted that the ad's placement highlights the game's global appeal and the publisher's willingness to invest heavily in marketing. As the release date approaches, the campaign for Grand Theft Auto VI continues to gain momentum. The game, which is the latest installment in one of the most popular and controversial video game franchises, has been the subject of much speculation and anticipation. With the Parisian display now complete, fans are likely to see more high-profile marketing efforts in the coming weeks.