Xavier de la Croix, general director of Casio France, introduced the brand's newest product, the Moflin, on Saturday, September 26. The Moflin is described as an emotional companion powered by artificial intelligence, designed to develop a unique personality that adapts to each user. This marks a new direction for Casio, a company traditionally known for producing calculators, watches, and other electronic devices. The presentation took place as part of the program Objectif Croissance, a show hosted by Vincent Touraine that focuses on business and economic topics. The Moflin is not a typical smart device. It aims to offer a more personalized and interactive experience by learning from user interactions and responding in ways that reflect a growing emotional connection. While the technology behind such AI companions is still emerging, companies are increasingly exploring ways to integrate emotional intelligence into consumer products. This development reflects a broader trend in the tech industry toward creating more human-like interactions with artificial intelligence. Objectif Croissance is broadcast on Saturdays on BFM Business, a French television and radio channel that provides news and analysis on economic and business matters. The show often features discussions with industry leaders and innovators, making it a platform for showcasing new technologies and business strategies. The segment featuring the Moflin would have provided viewers and listeners with an early look at what could be a significant evolution in consumer electronics. Casio's introduction of the Moflin signals the company's attempt to expand beyond its traditional markets and enter the growing field of AI-driven companions. While the product is still in the early stages of development and availability, it highlights the increasing role of artificial intelligence in everyday consumer products. As the technology continues to evolve, it may change how people interact with digital devices in their daily lives.