Fifty Chinese brands target Europe

Fifty Chinese car brands are aiming to expand their presence in Europe, according to a report published on October 30, 2026. This marks a significant effort by Chinese automakers to increase their footprint in the European market.

Sales figures for Chinese brands in 2026

In the first seven months of 2026, these 50 Chinese brands sold a total of 814,399 vehicles in Europe. However, the sales performance varied widely among the brands, with only 24 of them selling more than 1,000 cars during the period.

Top performers among Chinese brands

BYD and MG were the leading Chinese brands in Europe, together accounting for 51 percent of the total sales. BYD sold 211,851 units, while MG sold 209,076 units. Jaecoo and Omoda also performed well, securing 9 percent and 8 percent of the sales, respectively.

Other notable Chinese brands in Europe

Leapmotor and Chery accounted for 8 percent and 4 percent of the total sales, respectively. Chery, in particular, sold 196,256 units, significantly outperforming the Geely group, which sold 58,127 units across its brands.

Market share of Chinese brands in Europe

The combined market share of these 50 Chinese brands in Europe is 9.7 percent. Norway leads in market share with 16.6 percent, followed by the United Kingdom with 16.4 percent and Poland with 15.1 percent. In France, Chinese brands have a 5.2 percent market share, with 51,625 units sold as of the end of July 2026.