American golf brand Good Good has terminated two senior executives after facing backlash over an advertisement that depicted a woman being pushed to the ground when she reached for a golf club. The company, known for its large YouTube channel with 2.1 million subscribers, announced it had ended its relationship with Chief Executive Matt Kendrick and President Joe Flannery. Vice President of Brand and Marketing Jeffrey Lefkovits was also terminated earlier this week. Alex Puchala, head of finance and operations, described the dismissals as a "difficult day for the entire Good Good family." Nahid Giga, a board member and investor, has been appointed as interim CEO. The controversial video sparked widespread criticism and was accused of downplaying violence against women. Last month, both Good Good and Callaway, the golf club manufacturer for which the ad was created, removed the advertisement and issued apologies. Callaway ended its partnership with Good Good and announced it would donate $1 million to organizations focused on preventing violence against women and supporting victims. Good Good, which has collaborated with Callaway since 2023, has also stepped away from its sponsorship of a PGA Tour event in Austin, Texas, scheduled for November. Additionally, Good Good products have been taken off the shelves of several retailers. The advertisement showed Good Good co-founder Garrett Clark rushing to professional golfer Alexis Miestowski—also a regular content creator for the brand—and pushing her to the ground while shouting, "Do not touch my new driver." Good Good, which has grown into one of the largest content creators in golf, launched its YouTube channel in 2020. Its regular content includes clips of men and women competing in golf challenges, as well as made-for-TV shows and advertisements for golf clothing and other merchandise. Despite the controversy, Puchala expressed gratitude for the continued support of Good Good's fan base and emphasized the company's focus on moving forward and building its future. The incident has raised questions about the brand's approach to content creation and its responsibility in shaping public perception through media.