Jeep updates its European strategy

Jeep, an American car brand owned by the Stellantis group, has shared its plans for expanding its presence in Europe by 2030. The company aims to increase the number of models it sells in the region to six, including a return to a market segment it previously left.

Renegade gets a new design

Jeep announced that it will refresh its Renegade model, which has been available in Europe since 2014 and has sold more than 610,000 units. The new version will likely include updates to its design and technology.

New urban SUV in the works

The brand also mentioned a new urban SUV that could be inspired by the Willys, a classic Jeep model from the 1940s. This vehicle is expected to be more compact and suited for city driving.

Partnership with Chinese manufacturer

Jeep is expanding its European operations through a partnership with Dongfeng, a Chinese carmaker closely linked to Stellantis. This collaboration will help Jeep reintroduce the Recon model to Europe, which had been absent from the market.

New model expected by 2028

Jeep plans to launch a new model in segment D by 2028. While details about the vehicle are limited, it will be part of the brand’s broader strategy to grow its European lineup.

Future models will focus on electrification

Looking beyond 2030, Jeep is considering smaller, more urban, and fully electric vehicles. The future Renegade may include a 100% electric version and could use Stellantis’ new STLA One platform. However, the exact release date for the new Renegade has not been confirmed.