Jeep is preparing to launch a new D-SUV 4x4 in Europe by around 2028, developed in partnership with the Chinese automaker Dongfeng. This vehicle is part of a larger strategy to expand Jeep's European lineup from its current small selection of models to six by 2030. The brand’s current European models include the Jeep Avenger and Compass, with the Avenger being the most popular. The gradual removal of the Wrangler, Grand Cherokee, and Renegade has reduced Jeep's visibility in the region, prompting the company to introduce new models to strengthen its market position.
The new D-SUV will be built on the STLA One multi-energy platform, which supports various powertrains, including electric and hybrid systems. It is expected to be positioned between the Compass and the future Recon, a large fully electric SUV. The D-SUV will include a full-time four-wheel-drive system and will be designed by Jeep, with the body and interior developed internally. While it will not be exclusively electric, it will initially be offered as a rechargeable hybrid to help meet European CO₂ emission regulations. Specific details, such as power output and electric range, have not yet been revealed by Jeep.
Production of the D-SUV is likely to take place in China, specifically at Dongfeng's factories in Wuhan. Some reports suggest that partial assembly may occur in Europe to reduce the impact of customs duties on vehicles imported from China. This approach highlights Jeep's efforts to comply with increasingly strict European emissions standards and to respond to the growing influence of Chinese automakers in the European market.
The development of the D-SUV is part of a broader product strategy aimed at revitalizing Jeep's presence in Europe. By introducing new models and adapting to evolving market conditions, Jeep hopes to regain its foothold in a region where its brand has seen a decline in recent years. This move also reflects the automotive industry's broader shift toward electrification and the increasing importance of international partnerships in vehicle production.
Jeep Expands European Range with New D-SUV Developed with Dongfeng
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