GTA 6, the highly anticipated sequel to the popular video game series, is set to launch soon, and its influence is already being felt in Miami. As the game approaches its release, the city has been transformed into a real-life version of Vice City, a fictional setting in the game directly inspired by Miami. According to the Miami Herald, Rockstar Games, the developer of the series, has invested nearly $1 million (around 900,000 euros) to create immersive experiences for fans. One of the most visible changes is the display of "Welcome to Vice City" in large letters on the roof of the Kaseya Center, home to the Miami Heat NBA team. Other plans include redesigning a gate at Miami International Airport and placing replicas of manhole covers with a fake Vice City logo. The campaign has sparked a mix of excitement and controversy. Keon Hardemon, a local commissioner, believes the initiative will become a marketing phenomenon, highlighting the potential for increased tourism and media attention. However, not everyone is on board. Juan Carlos Bermudez, a Miami-Dade County commissioner, has raised concerns about the game's content, noting that it includes scenes of violence such as police officers being killed and pedestrians being run over. He argues that profiting from a game that glorifies such actions is inappropriate. Similarly, Miami-Dade Sheriff Rosie Cordero-Stutz has criticized the campaign, suggesting that the funds could be better used to support law enforcement efforts in the area. Rockstar Games and Take-Two Interactive, the parent company, have defended the game's content. Keon Hardemon stated that the game's realism is dependent on the player's perception, implying that the violence is not inherently glorified but rather a part of the game's design. Despite this, critics like Bermudez argue that the game's irreverent and often violent nature remains a point of contention. Meanwhile, Miami officials have largely embraced the campaign, with Christopher Hudtwalcker, the mayor’s chief of staff, calling it the biggest cultural phenomenon of the year. The anticipation for GTA 6 has even reached the sports world. NBA player Steven Adams humorously predicted that the game's release in November could impact the performance of athletes and coaches across various leagues. He suggested that the month of November might see a dip in performance as players and staff focus on completing the game, but he expects a rebound by December. As the launch date approaches, Miami and the gaming world are clearly preparing for what promises to be a major event.