In 2026, **Costa Croisières** launched the third season of its **CruiseTelling** program, a training initiative designed to help travel professionals better understand and promote the cruise experience. The program uses short videos, interviews, and immersive content to provide insights into the onboard services, helping agents address customer questions and overcome common purchase concerns. The initiative was showcased at the IFTM 2026 trade fair, where **Costa Croisières** highlighted its focus on customer proximity, active listening, and expert advice—values that have been well-received by travel agencies. Luigi Stefanelli, Vice President Worldwide Sales, attended the event to share the company's vision and future goals. At IFTM 2026, attendees experienced a traditional Italian "Colazione" on the second day of the event, featuring pastries, Italian coffee, and transalpine specialties. Virtual reality headsets allowed professionals to explore Costa's ships and key areas in an immersive, virtual setting. The event also featured various animations and gift-giving activities, drawing a large and engaged audience. **Costa Croisières** also completed its major 2026 roadshow tour, which included events across metropolitan France and the DROM (Départements et Régions d'Outre-Mer, or overseas departments and territories). The tour aimed to showcase the company's new offerings and commercial opportunities for the upcoming months. Travel agents were briefed on major **Costa Croisières** highlights for 2027, including a New Year cruise to Brazil, a "Free Train" offer departing from Paris and Lyon, the exceptional **Eclipse** cruise, and a Caribbean cruise with direct flights from Marseille on February 22, 2027. The tour emphasized the importance of training, support, and sharing experiences with travel agents to enhance collaboration. The event also featured the **Travel Agent Cup**, with **Costa Croisières** serving as a diamond partner. The winner of the 2026 edition delivered a compelling four-minute pitch on **Costa Croisières**, showcasing a deep understanding of the company's offerings. More than 700 travel agents participated in the 2026 roadshows. The tour was themed "Noir & Or" in Paris, Nice, and the Antilles, and "Destination Merveille" at other stops, highlighting the blend of elegance and adventure in the company's brand.