Apple is set to officially announce the upcoming iPhone 18 Pro models on September 9. The new devices may come with a price increase of 10 to 20 percent compared to the previous generation. Reports suggest that the base iPhone 18 Pro could be priced around 1,500 euros, while the larger iPhone 18 Pro Max may cost nearly 1,700 euros. This increase is attributed to rising manufacturing costs, especially a dramatic 400 percent increase in the price Apple pays for RAM over the past year. According to a study by TrendForce, a market research firm, Apple is adopting a relatively moderate pricing strategy to help absorb some of these rising costs while trying to maintain its position in the competitive smartphone market. This approach aims to balance the need to cover higher expenses without driving customers away due to steep price hikes. The increased costs and potential price adjustments might also affect the availability of the new models. Pre-orders for the iPhone 18 Pro could open later than usual, which may require users to be more patient than in previous years. This delay could be due to production challenges or supply chain issues, which are not uncommon in the tech industry during product launches. For context, the previous generation, the iPhone 17 Pro, was launched with a starting price of 1,329 euros for the 256 GB version, while the iPhone 17 Pro Max was priced at 1,479 euros. The upcoming iPhone 18 Pro models are expected to offer new features and improvements, which may justify the price increase in the eyes of many consumers.