The Guinness World Records Gamer’s Edition 2027 has recognized the latest trailer for Grand Theft Auto 6 as the most-viewed game trailer in a single 24-hour period. The trailer amassed an impressive 475 million views in one day across all platforms, which is roughly 6% of the world’s population. This achievement highlights the immense global interest in the upcoming game, which has been highly anticipated by fans for years.
The first GTA 6 trailer was released in December 2023, followed by a second trailer in May 2025. Earlier this month, an extended look at the game was premiering on Netflix before being made available on YouTube. According to Alice Bell, editor of the Guinness World Records Gamer’s Edition 2027, the first GTA 6 trailer still holds the record for the most views in 24 hours among game trailers. However, this record was later broken by the Spider-Man: Brand New Day trailer. Bell also suggested that the extended GTA 6 trailer may have set new viewing records on Netflix, though official confirmation is pending.
Rockstar Games, the studio behind GTA 6, is anticipated to break several more records when the game launches. The team is closely monitoring potential achievements such as the number of players at launch, revenue generated, and the number of developers involved. Currently, the record for the most developers on a single game is held by Red Dead Redemption 2.
Grand Theft Auto 6 is scheduled to release on November 19 for PlayStation 5 and Xbox Series consoles. With its massive following and the success of previous installments in the series, the game is expected to make a significant impact on the gaming industry and set new benchmarks in player engagement and media consumption.
GTA 6 Trailer Recognized as Most-Viewed in 24 Hours by Guinness World Records
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