Apple continues to restructure its leadership, with recent changes focusing on the company’s acquisitions and Services divisions. Adrian Perica is stepping down from part of his roles, with Steve Smith taking over the portfolio. According to Mark Gurman of Bloomberg, Perica will leave the leadership of mergers and acquisitions and strategic development at Apple, a role he had held for over ten years. Smith will assume Perica’s position and report directly to the chief financial officer, Kevan Parekh. This move returns the M&A team to the fold of the financial direction, a shift from 2019 when Perica began reporting directly to CEO Tim Cook.
Steve Smith’s role is significant, as the M&A team is responsible for both acquiring companies and negotiating strategic partnerships within Apple. Perica and Eddy Cue previously oversaw agreements such as the integration of ChatGPT into Apple products and the long-term partnership with Google for its default search engine. Adrian Perica will retain oversight of iCloud, Fitness+, and News activities, which he has managed since 2023 under Eddy Cue’s responsibility. Perica’s role may become more prominent, as several employees interviewed by Bloomberg suggested he and Oliver Schusser, currently in charge of Apple Music, are the two main candidates to eventually succeed Eddy Cue. Apple is also considering splitting Eddy Cue’s responsibilities between the two men.
Carson Oliver is officially promoted to vice president of the App Store, a role he had been handling on a daily basis after Phil Schiller stepped back. He will continue to report to Eddy Cue. Eddy Cue’s responsibilities have grown significantly in recent months, as he has also taken over the App Store and Health and Fitness teams. John Ternus aims to accelerate Apple and is streamlining teams. These changes add to a growing list of restructurings since Ternus’s arrival.
Despite the apparent calm of Apple’s organizational charts, Ternus appears intent on making more substantial changes, aligning with Tim Cook’s wish for him to lead in his own way. The ongoing reorganization reflects Apple’s effort to adapt to evolving market demands and maintain its position as a technology leader.
Apple CEO John Ternus Restructures Executive Team, Shifting M&A Oversight to CFO's Office
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