Fashion becomes a political tool as African designers challenge norms and address social issues through their work.
Fashion as a political tool
Fashion can sometimes be political, when it shapes identities and questions power relations. Designers use clothing and style to reflect or challenge social, cultural, and political issues.Maxhosa Africa's mission
With his Maxhosa Africa label, the South African Laduma Ngxokolo aims to highlight the continent. His work often incorporates traditional African textiles and patterns, celebrating African heritage on global runways.Jacques Logoh's contribution
Jacques Logoh, a designer and founder of the International Fashion Festival in Togo, gives a voice to African creative minds in Paris. His work often focuses on social issues, bringing attention to African perspectives in the global fashion industry.Fashion against HIV
At the Paris event, Logoh’s theme was "fashion against HIV." The collection aimed to raise awareness about the HIV/AIDS epidemic and reduce stigma surrounding the disease through creative expression.Mossi Traoré's powerful statement
Mossi Traoré walked the runway at the Père-Lachaise Cemetery to address death without taboo. This performance challenged the usual norms of fashion shows, using the setting to provoke thought about mortality and societal attitudes toward death.
