Cityz Media introduces new advertising platform

Cityz Media has launched Retail Moments, a new advertising platform designed specifically for shopping malls. This platform uses artificial intelligence to select the most effective screens and advertising moments within malls, aiming to maximize audience engagement.

AI-driven targeting in malls

Retail Moments leverages data on foot traffic and Orange's mobile data to refine ad targeting based on factors like time of day, visitor gender, age, and socio-professional category. This allows for more precise and effective advertising tailored to mall visitors.

Studies show combined ad formats work better

Cityz Media revealed two studies conducted with Iligo, showing that combining 8 m² of mall advertising with bus ads leads to a 74% positive impact on brand image, compared to 69% for mall ads alone. This combination also increases purchase intent by 20% over outdoor advertising alone.

Expanding reach with Parisian buses

Starting November 1, Cityz Media will manage advertising on all Parisian and Île-de-France buses, reaching 40 million people weekly. The company also renewed its partnership with Klépierre, a major mall operator in France.

CEO emphasizes human experience

Didier Quillot, Cityz Media's CEO, emphasized the importance of real-life experiences in advertising. He stated that while AI produces more content, the value of human experiences, emotions, and shared moments is growing in a world increasingly driven by automation.