Cityz Media creates new mobility unit

Cityz Media has launched Cityz Media Mobility, a new business unit focused on bus advertising and broader mobility solutions. The unit combines expertise in commercial and marketing activities with industrial and operational skills, aiming to control the entire value chain from production to campaign installation.

New structure combines two leadership teams

The new unit is led by two teams: one led by Amaury Bourayne, responsible for commercial and marketing activities and partnerships with transport providers, and another led by Jennifer Fleury and Philippe Le Calvé, focusing on industrial operations and production. This structure is supported by a 2,500-square-meter production platform opened in Nanterre in July, which represents "several million euros of investments."

Cityz Media expands its advertising reach

Cityz Media has been selling 100% of advertising buses in Paris and Île-de-France since November 1. The agency now claims nearly 13,000 buses, over 40,000 advertising panels, and 47 networks across France. It also claims to sell nearly three out of four advertising buses in the country, driven by recent network expansions in cities like Rennes and La Rochelle.

New advertising offers for 2027

For 2027, Cityz Media is introducing new advertising packages that combine Paris, Île-de-France, and major regional areas. One of these, "Révélation 9," uses 8 m² displays and bus backs on a network of 6,200 panels, reaching 29.7 million people weekly. Another, "Ambition FG + 100," targets 23 million people per week, according to Mobimetrics data.

New campaign targeting cinema and entertainment

Cityz Media also launched "Ambition FG Loisirs," a new advertising offer aimed at the cinema and entertainment sector. This campaign uses bus lines near theaters to support film launch campaigns. The agency plans to highlight the effectiveness of its strategies through new data studies and performance metrics.