Alexandra Leclerc collaborates with Rhode

Since becoming the brand's muse in 2024, Alexandra Leclerc has signed with Rhode to create a collection designed for a life that never stops, incorporating elements of her career in the arts, travel, and Formula 1 paddocks.

Portable products for a dynamic lifestyle

The collection includes products that are portable, such as those that can fit in a pocket, attach to a bag, or apply to the back of a car as well as between appointments. Leclerc described the project as a natural collaboration, emphasizing her admiration for the brand and its products, particularly the Pocket Blush, which has been a daily essential for her.

Connection with Hailey Bieber

Leclerc noted her connection with Hailey Bieber, stating their relationship has evolved naturally over time, making the collaboration special. She admires Bieber's vision and the way she built the brand with a strong identity.

Collaborative creation process

Leclerc described Bieber as genuine, gentle, and approachable, and the collaboration complements their respective universes. The co-creation process with the brand's teams was described as collaborative, with Leclerc having significant freedom to bring her own references, ideas about colors, textures, and details.

Art history influences makeup approach

The team worked together on various aspects, including colors, finishes, packaging, and charms. Leclerc's training in art history influences her approach to makeup, particularly her sensitivity to colors, light, and textures. This influence is reflected in the reformulation of the Pocket Blush with a more luminous and glowy finish.

Inspiration from Impressionism

The collection was inspired by Impressionism, particularly the use of light, and one of the shades is named after the artist Monet. Leclerc's dynamic lifestyle, which includes frequent travel and commitments in the arts, influenced her choices for the routine.

Portable and easy-to-use products

She values products that are portable and easy to use while traveling, avoiding complicated routines. The clip design of the Pocket Pearl allows it to be attached anywhere, making it suitable for application in various settings.

Essential products and beauty philosophy

Essential products from Rhode that Leclerc always carries include the Pocket Blush, the Peptide Lip Treatment in the shade Sweet Apple, and a facial mist. She emphasized the importance of a skin-first approach in beauty, including hydration and nutrition, and she drinks two liters of water daily.

Balancing a busy schedule

Leclerc also mentioned the importance of disconnecting from her busy schedule, which she achieves by being at home in a place she loves with good weather and the sea. She noted the signal that she needs to slow down is when she no longer enjoys things that usually make her happy and is always thinking about the next step.

Daily movement and wellness

Movement is an important part of her daily life, including bodyweight exercises and stretching, which she does daily for about 45 minutes followed by 15 to 20 minutes of stretching.