Rhode Skin expands to Europe

Since September 30, 2026, Rhode Skin, a skincare brand founded by Hailey Rhode Bieber in 2022, has become available at Sephora France and over 500 Sephora stores across Europe. This expansion brings the brand to 19 European countries through Sephora Europe, as announced in a press release distributed by Business Wire.

Access to products simplifies for European customers

Previously, fans of Hailey Bieber's signature "glazed skin" aesthetic had to deal with the challenges of ordering products from abroad and paying high customs fees to replicate her look. Now, the brand's essential products are accessible in physical stores, on the Sephora app, and online, with prices displayed in euros and no additional costs at delivery.

Rhode Skin’s product philosophy

Rhode Skin is known for its minimalist approach to skincare and hybrid makeup, focusing on a simplified routine that includes skincare and makeup products designed to achieve a plumped, hydrated, and almost mirror-like skin appearance with a minimum number of products. The brand's offerings are particularly targeted at individuals with dry or sensitive skin, emphasizing long-lasting hydration and the importance of the skin barrier.

Sephora France emphasizes ease of access

Sephora France highlighted that the brand's availability in Europe simplifies the process of testing its products without the previous complications of international shipping and customs fees.