Rhode, a skincare brand founded by Hailey Bieber, is expanding to France this week with products available at Sephora France and a temporary café in Paris. The brand has been ranked number 1 in skincare brand market value (EMV) in the United States and launched in 2022 with a minimalist approach focused on protecting the skin barrier and providing hydration. This expansion marks a new phase for the brand, which has gained popularity for its clean, effective formulas and celebrity endorsement. French customers will be able to purchase Rhode products both in physical stores and online through Sephora's website starting Wednesday, September 30. The temporary café in Paris is designed to create a community-focused experience around the brand's launch. It will serve as a space for customers to engage with the brand, try products, and learn more about its philosophy and offerings. The available products include Glazing Milk, Peptide Lip Tint, Barrier Butter, and other complexion treatments that aim to provide ultra-luminous and hydrated skin. These products emphasize simplicity and effectiveness, aligning with the brand's initial focus on skin health and protection. Rhode's entry into the French market is part of a broader strategy to expand its global presence. The brand's approach to skincare has resonated with consumers who value clean, science-backed ingredients and minimalistic routines. This move into France is expected to further solidify Rhode's position in the international skincare market.