Hailey Bieber’s fragrance loyalty
Hailey Bieber has been a long-time advocate for the fragrance Fleur Narcotique d’Ex Nihilo, created by the Parisian perfume house Ex Nihilo. She has worn it consistently for years, even before it became one of the brand’s most recognizable scents.How the fragrance connection began
The relationship between Hailey and Ex Nihilo started in 2016 during Paris Fashion Week. The brand sent her a single bottle of Fleur Narcotique without any formal plans or expectations, hoping it might appeal to her. At the time, she was still known as Hailey Baldwin, and the house had been following her career with interest.Fleur Narcotique’s description
Fleur Narcotique d’Ex Nihilo is a luminous floral fragrance created by Quentin Bisch in 2014. It blends notes of lychee, peony, and musk to create a scent that is both fresh and sensual, becoming one of the most emblematic creations of the Parisian house.The ongoing relationship
Hailey’s connection with Ex Nihilo has continued naturally over the years, without any formal contracts or paid collaborations. The brand’s boutique in Los Angeles has helped maintain this bond, and the house has expressed interest in a future collaboration to mark the tenth anniversary of their initial encounter.New body care collection
Ex Nihilo has recently expanded its product line with a complete collection of body care items inspired by its perfumes. The range includes a body gel that turns into a silky foam, a light body milk, and a hand cream designed to provide softness and hydration.
