Dua Lipa and Augustinus Bader Science have launched a permanent boutique for their co-created skincare brand, DUA by AB, located within the Augustinus Bader boutique at Palais Royal in Paris. This marks the first physical location for the brand, which previously sold its products only online. The boutique is designed as an immersive experience, allowing customers to explore the brand's skincare formulas in greater depth. The DUA by AB collection currently features three products: the Balancing Cream Cleanser, the Supercharged Glow Complex, and the Renewal Cream. Each product is infused with TFC5™, a proprietary technology developed by Augustinus Bader Science. This technology is intended to strengthen the skin's natural barrier and improve its resilience over time, leading to a more even and radiant complexion. The boutique also provides personalized skincare consultations, helping customers develop a tailored skincare routine based on three key themes: Balance, Activate, and Renew. These themes guide individuals through the process of selecting the most suitable products for their skin type and concerns. This new location represents a significant step for DUA by AB, as it brings the brand's innovative skincare solutions into a physical space where customers can experience the products firsthand and receive expert advice. The boutique is expected to enhance customer engagement and provide a more comprehensive understanding of the brand's approach to skincare.