Microsoft ends Copilot on LG and Samsung TVs

Microsoft has confirmed that its AI assistant Copilot will no longer be available on LG and Samsung Smart TVs starting December 1, 2026. This decision is part of a broader strategy to reposition Copilot, focusing on different uses and applications.

Copilot's debut and unmet expectations

Copilot was introduced at CES 2025 as a revolutionary way to interact with televisions, promising features like content search and voice-based conversations with the screen. However, the actual user experience has not met the initial expectations set by the company.

LG and Samsung faced integration issues

The integration of Copilot on LG and Samsung TVs sparked controversy. On LG TVs, a Copilot shortcut was automatically added to the webOS interface in December 2025 without an option to remove it. LG later clarified that it was not a native app but a link to Microsoft's website and eventually allowed users to remove the shortcut.

Samsung's Vision AI Companion and Copilot

On Samsung TVs, Copilot was part of Vision AI Companion, a platform that combines multiple AI agents. Despite this integration, Microsoft has not provided an official reason for discontinuing Copilot on these devices, but the move aligns with a strategic repositioning of the AI assistant.

Broader changes to Copilot's role

The discontinuation on Smart TVs is not an isolated event. In May, Microsoft announced the end of Copilot development for Xbox consoles. Later in August, several public functions, including AI-generated podcasts and deep search, were removed from Copilot. These changes indicate a shift in focus toward productivity tools rather than expanding the assistant's capabilities.

LG and Samsung continue AI integration

Despite the removal of Copilot, LG and Samsung are not abandoning AI on their devices. LG will include Multi AI Search in its 2026 models, offering access to models like Google Gemini. Samsung’s Vision AI Companion will retain other AI agents like Bixby, Gemini, and Perplexity, depending on the model and market.

Challenges for AI assistants on TVs

The removal of Copilot raises questions about the role of conversational assistants in the living room. While AI is useful on computers for various tasks, on televisions, where the main interactions involve searching for and playing content, it remains unclear what additional value these assistants provide. Microsoft has apparently decided not to continue pursuing this challenge.