Microsoft is ending support for Copilot on TVs, shifting focus to business AI tools as consumer reception was poor.
Microsoft ends Copilot support on TVs
Microsoft has decided to stop supporting Copilot on all connected televisions, according to reports from multiple sources. This move signals a change in the company's approach to its artificial intelligence projects.Users first learned of the change via LG TVs
The decision was first communicated to users through a pop-up message on LG televisions, stating that Microsoft has recently decided to discontinue support for the Copilot feature on all televisions, including the Copilot-compatible feature available on LG models. The manufacturer noted that Microsoft has not yet provided an exact date for the end of support.Copilot on TVs was launched in 2025
Copilot on TVs was introduced by various manufacturers such as Samsung and LG throughout the year 2025. At LG, it was an AI agent capable of answering questions and making recommendations based on the content displayed on the screen.Users did not favor the feature
However, it has not been well received by users, who have increasingly preferred AI tools that remove unwanted elements from the interface, such as advertising and chatbots. The application was automatically installed on LG and Samsung smart TVs in late 2025, and users found it difficult to delete.Microsoft shifts focus to business applications
Microsoft's decision to end support for Copilot on TVs aligns with its broader strategy of focusing on productivity and business applications rather than consumer-facing features. At the beginning of 2026, the company stated that it would remove Copilot integrations deemed unnecessary.Public reaction is mixed
The discontinuation of Copilot on TVs was met with mixed reactions. A Reddit post announcing its arrival on LG TVs had received more than 3,000 comments, many of which criticized the forced installation. However, given Microsoft's recent positioning and the limited usage of Copilot on TVs, the discontinuation is unlikely to cause significant dissatisfaction among users.