THG, the parent company of the fitness supplement brand Myprotein, reported a 9.2% increase in sales from its nutrition division during the first half of 2026 compared to the same period in 2025. This growth was partly driven by price increases, which were implemented in response to rising costs of whey, a protein commonly derived from milk and sold in powder form. Whey prices have climbed sharply this year and remain above historical averages due to increased demand for protein supplements and a growing customer base. THG expects these costs to ease in 2027 as markets stabilize. The success of Myprotein was also supported by new product launches, including whey-based milkshakes and an expanded range of protein options. Meanwhile, THG’s beauty division, which includes brands like Cult Beauty and Lookfantastic, saw a 5.9% increase in sales compared to the previous year. Overall, the company’s adjusted earnings before interest, tax, depreciation, and amortization (Ebitda) nearly doubled, reaching £42.8 million for the first half of 2026, up from £24 million in the same period last year. Although THG still reported an operating loss of £10.6 million, this was significantly lower than the £30 million loss from the previous year. THG’s chief executive, Matthew Moulding, credited the improved performance to a "stellar" showing from the Myprotein brand. He noted that the company is now benefiting from a global rebranding effort launched in 2023 and 2024, as well as the brand’s expansion into areas like licensing, activewear, and higher-margin products. However, recent months have seen a slowdown in sales due to new European Union regulations on low-value imports. These rules now require parcels worth less than €150 (£128.83) to pay a three euro (£2.58) duty per item, ending previous exemptions. The EU introduced these changes to ensure that online retailers pay fair import taxes on cheaper goods, leveling the playing field with traditional brick-and-mortar stores. Despite these challenges, Moulding expressed confidence in the company’s momentum heading into the second half of the year. He acknowledged broader issues such as high consumer spending on discretionary items, record whey prices, and the new EU tariffs, but said THG has taken steps to counter these challenges. The company remains optimistic about the future, particularly with signs that whey prices may begin to decline, which could support continued growth in the coming year.